Ironically, it all began with Barack Obama. Since US president Barack Obama was given a copy of The Witcher by Poland’s former head of state Donald Tusk, people started to realize that the megaselling video game was made in Poland, not in the US. The anecdote tells a thing or two about the biggest market of Eastern Europe.
Poland is considered to be a rising star. But the 300 game companies – most of them are independent – with 4000 employees still aim for more (and well deserved) international recognition. This is changing for good now. Poland has a lot to offer – as a customer market and an export country.
Poland is a country of Android users (63 %), with 39 million citizens who are relatively young and well educated. Average English abilities exceed those of Germany, but localization of entertainment products is still necessary. Spending power is growing. And did you know that gamers here are predominantly male and younger than 30?
Poland has many university graduates with IT orientated degrees. Still companies are always looking for people to hire, also to cover up the gaps when excellent Polish engineers and designers leave the country. Brain drain is an issue.
The output of games is extremely diversified. You find mobile games, online and browser games plus games for PC and console. The creative digital industry is supported by governmental institutions, though Polish are known to be very skeptical towards official interventions.
Indiegame Polska is supporting and linking regional clusters of games and interactive media in cities like Warszaw, Poznan and Krakow. Two game conferences, the Games Industry Conference in Poznan and the Digital Dragons in Krakow, compete to be number one in this sector.
A phenomenon and emerging market is eSports. Polish gamers are crazy about it. One reason why the Intel Extreme Masters and World of Tanks Grand Finals take place in Poland. The other reason: it’s beautiful and not expensive.
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